So is content dead? How can a content provider still achieve page impressions in the age of the atomized web? How can an advertiser reach its target market when banner and keyword ads are seen less frequently? Following are four emerging advertising technologies that marketers can add to their online marketing mix to take advantage of the atomization of the web.
With Feed Ads, Feed Teasers, Sponsored Widgets, and Widget Ads, there are plenty of creative opportunities for content producers to deliver ads in an atomized web. Long live the content!