Tuesday, December 23, 2008

2009 is the Year of "Off-Domain"

I had an interesting conversation with one of our partners today, and noticed that we have started using "off domain" as a shorthand phrase when discussing reach outside of a source website. For example, "Foo.com now has 40% of their impressions off-domain," meaning that 40% of Foo.com's user interactions are occurring outside Foo.com itself, on Facebook and MySpace social widgets, blog widgets, and other types of widgets.

Off-domain metrics will be the numbers to watch in 2009 in order to grow impressions and engagement. Doubling your site's traffic is virtually impossible, but for many websites a successful social widget campaign can easily accomplish that task.

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