I have blogged in the past about how Gogole's PageRank algorithm is providing decreasingly useful search results, and how vertical search is much more targeted and useful. The main issue here is that most searches are context-driven, for example when you type in a word and hit search, are you looking to buy something, a definition, or a review?
The vast majority of my searches are vertical searches from the Firefox search toolbar. I have installed the following search engines into the dropdown:
Mycroft (to find more search engines to add!)
For example, if I hear of a new artist on the radio and want to check out more tracks, I select Songza. If I want to check out their fan presence I select MySpace. And if I want to buy tracks or the album, I select Amazon. Picking the search vertical and then typing the search term is much more efficient than typing in the search term, looking at what Google returns, processing the results, and then going from there.
Although I have an engineering-oriented mindset when approaching search, there must be quite a few people performing searches in a similar way since both Firefox and IE have dedicated prime toolbar real estate to an extensible search box. Why wade through an unpredictable, interim web page when you can go straight to what you're looking for?
- Peter Yared
- Peter Yared is the CTO/CIO of CBS Interactive, a top ten Internet destination, and was previously the founder and CEO of four enterprise infrastructure companies that were acquired by Sun, VMware, Webtrends and TigerLogic. Peter's software has powered brands from Fidelity to Home Depot to Lady Gaga. At Sun, Peter was the CTO of the Application Server Division and the CTO of the Liberty federated identity consortium. Peter is the inventor of several patents on core Internet infrastructure including federated single sign on and dynamic data requests. Peter began programming games and utilities at age 10, and started his career developing systems for government agencies. Peter regularly writes about technology trends for CNET and has also written for the Wall Street Journal, BusinessWeek, VentureBeat and AdWeek.
Many thanks to Bob Pulgino, Dave Prue, Steve Zocchi and Jean-Louis Gassée for mentoring me over the years.