As I have posted on this blog before, people are spending more and more time on social networks like Facebook and portals like iGoogle, and not spending as much time on individual websites. So the question is, what's a website owner to do?
I think that most Facebook applications suck, mainly because they live only within Facebook. How many sheep can you throw at each other? What's really interesting is when you bring user information from outside Facebook into Facebook. For example, iLike, one of the most successful first Facebook apps, shows your friends what you are listening to on iTunes.
Most sites have some type of interesting user data that their users would love to show off on their social profile. Whether it's favorite recipes, outfits they have designed, or comments they have made, letting users show off their data on their social profile builds awareness for your brand and drives traffic back to your site.
iWidgets is a cloud-based Widget solution that provides an easy drag-and-drop interface for website owners and brands to quickly produce sophisticated widgets that extend their website data into widgets. The widgets are published as native Facebook, MySpace, and iGoogle widgets, which are much more intuitive and fit into each destination. This is a huge step up from Flash widgets that are jammed into sites without any awareness of their environment or the social graph. Users prefer native widgets that fit in, so they are much more viral, especially with native features like posting message to a profile's newsfeed. We are also adding promotion features where you can pay for installs to kickstart your widget campaign.
Some technical details:
I hope you can take some time to check it out! Here's how to get started: