Thursday, May 14, 2009

Woah - Apps Are Expensive

MediaPost posted an article about a new Forrester research report on the cost to create an app: "Among the initial considerations is cost: Forrester estimates that mobile apps range from $20,000 at the low end to $150,000 for more sophisticated ones. Since most marketers don't have the in-house resources to build apps, the report suggests turning to experienced mobile app developers."

This is the same price range I have seen for custom Facebook and MySpace apps as well. Flat and decreasing web traffic is forcing publishers to syndicate their content into social destinations and mobile platforms, but at a low-end of $20,000 a platform, that’s a lot of money for a publisher to get their content out.

Writing a custom app is like making an e-commerce website n 1995 - you had to use CGI and add your own thread pooling, session management, etc. This is exactly why we started iWidgets, to provide an easy, cost-effective on-ramp to the future. The Forrester report is the first independent confirmation I've seen of what it costs to deliver even the simplest app.

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