Tuesday, July 21, 2009

Introducing Transpond

As covered last month in the Wall Street Journal, VentureBeat, and other media, iWidgets is now called Transpond and has a new url: Transpond.com.

Why the name change? Since we started the company to deliver what we then called "native widgets", the market has developed a name for what we were doing, which is "Apps". Widgets became pigeonholed as blocks of Flash that didn't do much, while the kinds of units our company helps you build for Facebook, MySpace, iGoogle, and now Palm Pre, are definitely called "Apps".

So rather than hold ourselves back with our name, we update the name to Transpond, which in the telecommunication field means to "amplify a message on a different frequency." Well that's what we do, we take your message and amplify it virally onto new platforms!

In addition to our rebranding, we have also released an updated site that makes it supereasy for marketing and web folks to deliver native social network and mobile apps. The screen shot below shows a simple three step wizard that you can use to quickly deliver a fully branded, native App for Facebook, MySpace, iGoogle and Palm Pre.

Over the next few weeks, we will add numerous viral types of applications, reintroduce drag-and-drop styling, and add additional native platforms. Stay tuned!

No comments: