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Peter Yared is the CTO/CIO of CBS Interactive, a top ten Internet destination, and was previously the founder and CEO of four enterprise infrastructure companies that were acquired by Sun, VMware, Webtrends and TigerLogic. Peter's software has powered brands from Fidelity to Home Depot to Lady Gaga. At Sun, Peter was the CTO of the Application Server Division and the CTO of the Liberty federated identity consortium. Peter is the inventor of several patents on core Internet infrastructure including federated single sign on and dynamic data requests. Peter began programming games and utilities at age 10, and started his career developing systems for government agencies. Peter regularly writes about technology trends and has written for CNET, the Wall Street Journal, BusinessWeek, AdWeek, VentureBeat and TechCrunch.

Many thanks to Bob Pulgino, Dave Prue, Steve Zocchi and Jean-Louis Gassée for mentoring me over the years.

Friday, December 18, 2009

Google's Vertical Search

I have been writing for a while about how Google's search results stink, and how vertical search is far better. Some companies might continue on their existing trajectory towards failure, but not Google. Over the past six months, Google has been steadily adding vertical search features, although of course in a very Google way.

Rather than having the user pick a category such as music or stocks and then search, Google guesses what vertical your search is in and puts that result at the top of your search results.

Examples include:


Addresses -> Maps


Businesses -> Map & Reviews


Stock Quotes -> Stock Chart


Music Artists -> Artist Tracks


For some types of searches, Google just shows the results in the Google Suggest feature, so you don't even have to click search! Examples include:

Weather


Flight Status


Missing are Facebook & LinkedIn for people searches and shopping comparison for product searches. I can understand Google's reticence about integrating successful social networks since Google lacks one, and Facebook and LinkedIn results inevitably end up near the top. The AdWords free-for-all based on product searches is not one I think they will ever optimize for the enduser.

The Google vertical search progress is impressive and I have found myself using vertical searching less and less and going back to the Google mothership. Well done.

1 comment:

Nichole said...

There are a number of areas where Findjango--or vertical search engines in general--can outperform a mainstream search engine. And this is what we will wait to happen once this new upgrade is implemented.

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