Tuesday, September 12, 2017

Don’t Ignore Active Data, The Trees in the Big Data Forest


This post was also published on Enterprise CIO.

Big data has been in vogue for years, but many businesses are having a lot of difficulty harnessing value and gaining insights from the voluminous amounts of data they collect. However, there is an often-ignored set of data in the enterprise that is truly actionable, data that I call “active” data.

Active data is “in-flight data” that represents things that are changing or need some sort of action taken to move forward. Active data includes data like open purchase orders, new PTO or family leave requests, sales opportunities that are changing in scope, orders that are shipped late and so on.

Surprisingly, there's a relatively small amount of active data, even in companies with tens or even hundreds of thousands of employees. Yes, there is a lot of data floating around the enterprise, but there are only so many open Purchase Order requests and or Key Performance Indicators—data that employees actually need and use.

The problem with only focusing on big data is that most of this active data is buried in software that employees are reluctant to use. IT spends a lot of time extracting big data out of various systems, but assumes that things like Purchase Orders or sales opportunities are easy for employees to find and use with existing software. However, most of this active data is actually buried in legacy systems and hard-to-use SaaS systems.

Take the sales team for example. They need to know if or when their goals change or if they meet their projections. To do their jobs, they need only a small portion of all of the data they have access to, such as a sales executive’s top prospect running into an issue and filing it with customer support organization, the kind of data that usually falls through the cracks. Big data, on the other hand, can help tune the sales organization, for example making it more efficient in processing leads.

Sometimes the complexity that comes with big data ends up scaring employees away, causing no one to use the data at all. Big data has no effect on the short-term business impact, so employees are less likely to care. Gartner even says that the issue is not so much big data itself, but rather how it is used.

Every department, from IT (ironically enough) to sales to HR, is guilty of not using active data. That’s why it’s important for IT to consider the end user when it comes to extracting data from enterprise systems. IT should consider both the power users and the occasional users of various HR, CRM, or finance systems. Both types of users want access to data. However, an HR representative is a power user of Workday, and is in the system every day examining open PTO or family leave requests. Joe in marketing is an occasional user who just needs to know the status and next steps of his personal requests, his active data.

The IT team is often the most guilty of not distilling big data into active data for employees to act on. When I was the CIO at CBS Interactive, we processed almost one billion events a day that flowed from our web and application servers over message queues to a huge cluster of twelve-core Hadoop nodes that then fed a Teradata data warehouse. Now of course we analyzed that data and distilled insights to better package ad product. But what day-to-day managers needed were Key Performance Indicators like the bounce rate to be easily accessible and to be notified if they shifted unexpectedly.

For IT, big data isn't the end all, be all. Instead, enterprises should focus on the data that matters most to specific users now, so they can be as productive as possible. We know that today’s enterprise software offerings need to be modernized – or go micro as I like to say. According to a Forrester survey, the average worker spends one day a week searching for information across their various systems. And unfortunately, it is only getting worse as the amount of enterprise data doubles every 18 months.

Data should be personalized and delivered to employees in small, digestible sets. It's easy for IT teams to get lost in the process of building out big data infrastructure and forget that data needs to be usable, actionable and personalized. If IT arms employees with the personalized active data they need, productivity will easily increase.

22 comments:

kristina young said...

I think like I get a clear cut understanding while reading the content than anywhere else. Keep continuing this journey...!

Pawn Shops in Montgomery

Pawn Shops in Birmingham

Pawn Shops in Mobile

Packers And Movers Hyderabad said...

Excellent Post...I must thank you for this informative news....
This is my first time go to see at here and i am really pleassant to read
all at one place
Packers And Movers Hyderabad

Packers And Movers Hyderabad said...

Packers And Movers Hitech City Hyderabad
Packers And Movers Lingampally Hyderabad
Packers And Movers Kukatpally Hyderabad
Packers And Movers Turkayamjal Hyderabad
packers And Movers Toroor Hyderabad

Cara Mengobati Secara Alami said...

semoga bermanfaat ^_^
Cara Mengeluarkan Lendir Di Paru-Paru
Cara Mengobati Hepatitis
Obat Anemia Kurang Darah
Obat Herbal ISPA
Obat Tradisional Infeksi Tulang

Risma Haryawanti said...

Nice your artcle
Gejala-gejala Penyakit Batu Ginjal
Obat Alami Penyakit Batu Ginjal
Cara Mengobati Penyakit Batu Ginjal
Jual Obat Herbal

ajay teja said...

Good work…unique site and interesting too… keep it up…looking forward for more updates.Good luck to all of you and thanks so much for your hard-work.
asi legal bangalore, asi legal,asi legal cochin,Shahul hameed

Tiara Prasetya said...

we are waiting for the latest information, thank you
Obat Kanker Tenggorokan Stadium 3
Obat Alami Kanker Usus
Cara Mengobati Pengapuran Tulang Belakang
Cara Mencegah Penyakit Kanker Mulut

Raya Resmana said...

very helpful for us because it can add knowledge and insight,
cara menyembuhkan kista coklat tanpa operasi,

Jual Jelly Gamat Qnc said...

Terimakasih info yang sangat bermanfaat.
Pengobatan Penyakit Asma Terbaik

Dian Ardi said...

Thanks a lot friends, because you have written this very good information
I am really very helpful with this information
I hope you can release other interesting information
I will keep waiting for more recent information
Greetings know and good luck always

Obat Nyeri Payudara Obat Infeksi Jamur Obat Benjolan Di Kaki Obat Adenomyosis Obat Kolesterol Tinggi Obat Gatal Di Pantat Obat Penghilang Gatal Pada Kulit Obat Eksim Obat Flek Paru-Paru Pada Anak Obat Penyakit Dompo

Inma Maulana said...

Thank you for your support who has read our article. I'm very happy if you can share our article below

Cara Meredakan Nyeri Encok Secara Alami
Cara Jitu Untuk Menghilangkan Jerawat
3 Cara Alami Atasi Keputihan
Pengobatan Gondongan Pada Anak
Cara Ampuh Mengobati Gatal Akibat Keputihan
Obat Herpes Genital
Cara Alami Mengatasi Eksim Basah
Cara Mengatasi Rematik Pada Lansia

Indian Packers and Movers said...

Indian Packers And Movers Mumbai with hundreds of satisfied clients serve with utmost care. When it is the time to move on, we are here to get your job done right on time at affordable rates.
Packers and movers in Mumbai
Packers and movers in dadar
Packers and movers in thane
Packers and movers in panvel
Packers and movers in kamothe
Packers and movers in vashi
Packers and movers in chembur
Packers and movers in jogeshwari
Packers and movers in kharghar
Packers and movers in Dombivli

Lutfi Kurniawan said...

Everything I saw in you, as I once thought of my old lover who had stopped in my love affair

Obat Hematuria
Cara Melancarkan Haid
Cara Menyembuhkan Pilek Menahun
Pengobatan Tipes Pada Anak
Obat Diabetes Paling Ampuh

Unknown said...

The most common errors faced by the QuickBooks users is unknown errors thrown by QuickBooks software at the time of software update. To be able to fix the problem, you ought to look at your internet and firewall setting, web browser setting and system time and date setting you can simply give us a call at QuickBooks Support contact number for instant assistance in QB issues.
QuickBooks Support Phone Number

QuickBooks Support Number

QuickBooks Tech Support Number

QuickBooks Tech Support Phone Number

Intuit QuickBooks Support

Intuit QuickBooks Support Number

QuickBooks Customer Service Number

QuickBooks Customer Service

QuickBooks Customer Service Phone Number

QuickBooks Support

QuickBooks Help Number

QuickBooks Helpline Number

Intuit QuickBooks Phone Number

QuickBooks Technical Support Number

QuickBooks Technical Support Phone Number

QuickBooks Toll-free Support Number

QuickBooks Toll-free Number

QuickBooks Support

QuickBooks Desktop Support Number

QuickBooks Support Number USA

QuickBooks Support USA

QuickBooks Customer Support Number

QuickBooks 24/ 7 Tech Support Number

QuickBooks 24/ 7 Tech Support Phone Number

QuickBooks USA Support Number

QuickBooks USA Support Phone Number

QuickBooks 2019 Support Number

QuickBooks 247 Tech Support Number

QuickBooks Support Phone Number 2019

Support Number For QuickBooks

Unknown said...

QuickBooks has been recognised world wide as the utmost effective and useful accounting software. Quickbooks Technical support customer service executives that really work with you on QuickBooks Support contact number are responsible to manage every Quickbook technical issue that produces in QuickBooks software.
QuickBooks Support Phone Number

QuickBooks Support Number

QuickBooks Tech Support Number

QuickBooks Tech Support Phone Number

Intuit QuickBooks Support

Intuit QuickBooks Support Number

QuickBooks Customer Service Number

QuickBooks Customer Service

QuickBooks Customer Service Phone Number

QuickBooks Support

QuickBooks Help Number

QuickBooks Helpline Number

Intuit QuickBooks Phone Number

QuickBooks Technical Support Number

QuickBooks Technical Support Phone Number

QuickBooks Toll-free Support Number

QuickBooks Toll-free Number

QuickBooks Support

QuickBooks Desktop Support Number

QuickBooks Support Number USA

QuickBooks Support USA

QuickBooks Customer Support Number

QuickBooks 24/ 7 Tech Support Number

QuickBooks 24/ 7 Tech Support Phone Number

QuickBooks USA Support Number

QuickBooks USA Support Phone Number

QuickBooks 2019 Support Number

QuickBooks 247 Tech Support Number

QuickBooks Support Phone Number 2019

Support Number For QuickBooks

QuickBooks Payroll Support Phone Number said...

Online Payroll and Payroll for Desktop may be the two major versions and they're further bifurcated into sub versions. Enhanced Payroll and Full-service payroll are encompassed in Online Payroll whereas Basic, Enhanced and Assisted Payroll come under Payroll for Desktop.
QuickBooks Payroll Support Phone Number
QuickBooks Payroll Support Number
QuickBooks Payroll Tech Support Number
QuickBooks Payroll Tech Support
Phone Number for QuickBooks Payroll Support
QuickBooks 24/7 Payroll Support Phone Number USA
QuickBooks Desktop Payroll Support Phone Number
Quickbooks Enhanced Payroll Customer Support
QuickBooks Online Payroll Contact Number
QuickBooks Payroll Contact Phone Number
QuickBooks Payroll Help Phone Number USA
QuickBooks Payroll Service Phone Number
QuickBooks Payroll Support Contact Number
QuickBooks Payroll Technical Support Phone Number
Support for QuickBooks Payroll
QuickBooks Payroll Support USA
QuickBooks Payroll Technical Support
QuickBooks Payroll Support Phone Number USA
QuickBooks Payroll Helpline Number
QuickBooks Payroll Customer Service Number
QuickBooks Payroll Customer Service
QuickBooks Payroll 24/7 Support Number
QuickBooks Full Service Payroll Support
QuickBooks Basic Payroll Support Number
QuickBooks Enhanced Payroll Support Number

Unknown said...

The support team that has been deployed at quickbooks payroll 2019 customer care phone number 1800-243-1465 takes care of everything right from the installation of the software to its working and helps you sail through the whole accounting process whenever you come in terms with any problem. QuickBooks Accountant 2019 Support Phone Number 1800-243-1465
QuickBooks Support Phone Number
QB 24x7 Support Number
QuickBooks Support Number
QuickBooks Tech Support Number
QuickBooks Tech Support Phone Number
Intuit QuickBooks Support
Intuit QuickBooks Support Number
QuickBooks Customer Service Number
QuickBooks Customer Service
QuickBooks Customer Service Phone Number
QuickBooks Support
QuickBooks Help Number
Intuit QuickBooks Phone Number
QuickBooks Technical Support Number
QuickBooks Technical Support Phone Number
QuickBooks Toll-free Support Number
QuickBooks Toll-free Number
QuickBooks Desktop Support Number
QuickBooks Support USA
QuickBooks USA Support Phone Number
QuickBooks USA Support Number
QuickBooks Support Phone Number USA
QuickBooks Support Number USA
QuickBooks Support Number 2019
QuickBooks Support Phone Number 2019
QB 24/7 Support Phone Number

colormax said...

Bangladesh Cricket team Schedule World Cup 2019
Happy Father's Day Memes Free Donwload
When Is Happy Father's Day 2019

colormax said...

Bangladesh Cricket team Schedule World Cup 2019
Happy Father's Day Memes Free Donwload
When Is Happy Father's Day 2019

Christopher robart said...

You don't need to worry, you only have to ask our expert services. As a free, standard member you are going to have access to advice articles and the website's magazine. If you are curious to know more about best adult hookup, Read Me.

Unknown said...

QuickBooks Support Phone Number
QuickBooks Support Number
QuickBooks Tech Support Number
QuickBooks Tech Support Phone Number
QuickBooks Technical Support Number
QuickBooks Technical Support Phone Number
QuickBooks Customer Support Phone Number
QuickBooks Customer Support Number
QuickBooks Toll-free Support Number
QuickBooks Customer Service Number
QuickBooks Support Phone Number USA
QuickBooks Tech Support Number USA
Support Number For QuickBooks
QuickBooks Upgrade Support Number
QuickBooks Upgrade Support 2019
QuickBooks Tech Support Number 2019
Tech Support Number For QuickBooks
Technical Support Number For QuickBooks
QuickBooks Tech Support

Unknown said...

Intuit has been creating productive various renditions of QuickBooks that will get together with your business reason somehow. Their generally accessible accounting programming renditions and bundles are one of a kind from each other and they can be picked dependent on your business type and work process. QuickBooks Online, QuickBooks Desktop, QuickBooks Accountant and QuickBooks Self-Employed are the ordinarily utilized renditions of QuickBooks to manage the accounting procedure of an organization. QuickBooks Support Phone Number for every one of the renditions are given under one-rooftop and it very well may be talked about by arriving at the QuickBooks Enterprise Support Phone Number.